HELLO, I’M ALEX, AND I’M THE FOUNDER OF THE LITTLE YORKSHIRE CANDLE COMPANY .
I’m a Yorkshire native and I’ve always adored scent. When I was a little girl I used to make my own ‘perfume’: phlox, lavender, daisies, asters, forget-me-nots, snapdragons, whatever I could lay my hands on. I’d shred the petals, mix with water and pour my precious potion into eau-de-toilette bottles scavenged from my mother’s dressing table. Even now, the faintest hint of rose takes me back in time to my childhood garden. I think that’s why I love scent so much – the power it has to unlock our memories, to transport us to another place. Fast-forward a few years and I launched a career in retail.
At Harrods, I got such a thrill from working with high-end brands and fine goods and my personal aesthetic become more defined. I couldn’t ignore the ache, though – I missed Yorkshire, the landscapes, the people and their straight-talking honesty. I moved back to Yorkshire and started my own family of two boys, me, and our dog Bruno.
Making candles began in earnest for me with motherhood. I’d always enjoyed creating and had a regular craft stand in Leeds back in the day. However I revisited candle making after struggling to find a brand that wasn’t heavily scented with the synthetic fragrances which irritated mine and my son’s asthma. I was committed to creating a unique range of natural products, and I’m proud to say that each of our candles are made from 100% natural ingredients: coconut, soy and beeswax, with the scents deriving from essential oils and plant extracts.
Not much has changed, I still enjoy smelling the fauna and flora wherever I go and I still get as big of a buzz out of creating. To be able to combine my love of fragrance and my passion for all natural products is still at the root of everything I do.